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Link Building, Best Practices PDF Print E-mail
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Written by Javier Yep Garcia   
Tuesday, 23 May 2006
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One of the most important activity in the seo adventure is the Link Development Campaign, yes I know, many of you already know that. But how many of you are making a real good Linking Campaign?. I know webmasters that are even still using those linking generation seo softwares that are beign sold in the market today. I think is time to have a more serious look into your site's business.

Your website needs to be a real resource of information for your visitors, I mean, your site needs to have a lot of links to useful information about what your business matters and to related sites that can be complementary to your site, services and products. At this stage, please dont think about search engines ranking, just write your site's content like you only are providing with information for your customers and visitors. This will pay you, first you will have your visitors coming back again just because they find your site is a very useful one.

The spiders will make the rest,

When crawlers will come to your site, they will see and follow every single link at your site and will index your site like it does for any site, but with the advantage that all those links will become a real resource of keywords that will point to your site. You can see a very clear and live example few lines above (the link 'search engines ranking'). Work on your site to be an important site, and finally your site will be an important site.

Selecting good sites to link to,

As I said, linking to irrelevant sites is not a good idea and of course having reciprocal links to porno and adult sites just to increase your PR, will damage your seo adventure for sure. In fact having reciprocal links with good and well reputated websites will give your site a real value while increasing your PR without worry about any penalties from search engines. Linking to related sites is also better than linking to non-related sites. Currently I have no proof about if you get or not penalized by linking to non-related sites, but I think it is a good practice to not to do so.

To be continued...

 


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1. 25-12-2007 10:55
 
To achieve top position in google you have to be properly optimizing your site in specific keywords. Another valuable point to achieve top rank is link popularity. 
 
To get positive response from your link exchange partner you have to design a section for partners link placement and that section PR must have to be atleast PR2. 
 
Few suggestion do's: 
1. Design partner link section  
 
2. Try to place link pages in top section of web server.html 
and link sitemap with your home page OR index page. 
 
3. Always create a sitemap page for easy search engine feed. 
 
4. Site navigation must have to be in text link. 
 
5. Try sitewidth link exchange and reciprocal link exchange. 
 
6. Always prefer one way link exchange. 
 
7. Always try to exchange link with same category sites. 
 
8. Always try to exchange links with high PR sites atleast PR5/6. 
Three one way links from PR5/6/7 sites will boost your overall search ranking. 
 
Few suggestion Don't: 
1. Do not exchange link with non-related site. 
 
2. Do not exchange link that have PR0 OR PR1 OR banned site. 
 
3. Do not exchange link with adult site, SEX OR hacking related sites. 
 
4. Do not put more then 30 links in a reciprocal link exchange page, 
If google found more then 30 outgoing links, google will treat you as spammer OR link firm. 
 
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